Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This three-piece masterpiece ignites passion and rebellion, with a ravishing red ensemble adorned in intricate block print. The c…
Read full details →Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This three-piece masterpiece ignites passion and rebellion, with a ravishing red ensemble adorned in intricate block print. The cotton silk printed shirt exudes a sense of cultural richness, while the dori-work neckline on organza adds a touch of regal opulence. Let the dyed cotton silk trouser drape your silhouette in luxurious comfort. Behold the ethnic printed dupatta, a whimsical tapestry of English floral motifs, that dances in the wind, symbolizing the journey of self-discovery. Embrace your ethnic spirit and make a bold statement with this fiery ensemble by the legendary Asim Jofa.
DESIGN DETAILS:
- 1 embroidered neckline on organza
- 2.3 meters (wider width) gold dust printed cotton silk shirt
- 1.3 meters (wider width) dyed cotton silk trouser
- 2.5 meters gold dust printed chiffon dupatta
Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This three-piece masterpiece ignites passion and
- Weddings
- Eid
- Festive
- Everyday
- Premium fabric from heritage Pakistani mills.
- Hand-finished embroidery using traditional techniques.
- Considered construction — reinforced seams, lined where it matters.
Made for the Moment
Pieces that move with you — whether it's an intimate engagement, a sun-soaked wedding day, or an evening dressed in your best. Slip in. Stand out. Feel like yourself.
Shop the collectionLocal heritage
Sourced from heritage mills and finished by master karigars who've been at this for generations.
Considered construction
Reinforced seams, hidden hooks, lined where it matters — built to wear well for years, not seasons.
You may also like
