Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The fabric material is a melodic blend of organza, cambric, and printed dupatta which sets the tone for an ethereal experience. The neutral p…
Read full details →Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The fabric material is a melodic blend of organza, cambric, and printed dupatta which sets the tone for an ethereal experience. The neutral peach color, reminiscent of dawn's embrace, envelops the wearer in a tranquil serenity. As the printed dupatta unfolds its golden block printed rhythmic and floral patterns, it becomes a melody of poetic beauty, inviting the wearer to immerse herself in a world where serenity and enchantment intertwine.
DESIGN DETAILS:
- Embroidered neckline on organza for front
- Embroidered front with border on cambric
- 1 Meter embroidered sleeves with border on cambric
- 0.75 meter (wider width) dyed cambric for back
- 1.3 meters (wider width) dyed cambric for trouser
- 2.5 meters gold dust printed chiffon dupatta
Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The fabric material is a melodic blend of organza, cambric, a
- Weddings
- Eid
- Festive
- Everyday
- Premium fabric from heritage Pakistani mills.
- Hand-finished embroidery using traditional techniques.
- Considered construction — reinforced seams, lined where it matters.
Made for the Moment
Pieces that move with you — whether it's an intimate engagement, a sun-soaked wedding day, or an evening dressed in your best. Slip in. Stand out. Feel like yourself.
Shop the collectionLocal heritage
Sourced from heritage mills and finished by master karigars who've been at this for generations.
Considered construction
Reinforced seams, hidden hooks, lined where it matters — built to wear well for years, not seasons.
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