Be ready to slip into the ethnic zone with modernity, this midnight purple number graced by Kinza Hashmi is from Asim Jofa’s new collection ‘Aira’. This gorgeous stylish option will perfectly mirror your understated aesthetics, thanks to the delicate embroidery & beautiful combination this design will surely take your …
Read full details →Be ready to slip into the ethnic zone with modernity, this midnight purple number graced by Kinza Hashmi is from Asim Jofa’s new collection ‘Aira’. This gorgeous stylish option will perfectly mirror your understated aesthetics, thanks to the delicate embroidery & beautiful combination this design will surely take your style quotient up a notch.
DESIGN DETAILS:
- Embroidered neckline on organza
- Embroidered chan buti on slub lawn for front
- 30” embroidered border on slub lawn for front
- 1 meter embroidered sleeves on slub lawn
- 1 meter embroidered lace on slub lawn for trouser border
- 1.15 meters dyed slub lawn for back
- 1.3 meters (wider width) dyed cambric for trouser
Be ready to slip into the ethnic zone with modernity, this midnight purple number graced by Kinza Hashmi is from Asim Jofa’s new collection ‘Aira’. This gorgeous stylish option will perfectly mirror your understated aesthetics, thanks to th
- Weddings
- Eid
- Festive
- Everyday

- Premium fabric from heritage Pakistani mills.
- Hand-finished embroidery using traditional techniques.
- Considered construction — reinforced seams, lined where it matters.

Made for the Moment
Pieces that move with you — whether it's an intimate engagement, a sun-soaked wedding day, or an evening dressed in your best. Slip in. Stand out. Feel like yourself.
Shop the collectionLocal heritage
Sourced from heritage mills and finished by master karigars who've been at this for generations.

Considered construction
Reinforced seams, hidden hooks, lined where it matters — built to wear well for years, not seasons.
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